Review: Template A

I will be writing my review assignment on the restaurant: Jimmy John’s Gourmet Sandwiches. The specific Jimmy John’s that I am focusing on is the one within the University of Central Florida main campus. It is located next to the UCF arena on East Plaza Drive. As you have read above, Jimmy John’s is a sandwich restaurant. Jimmy John’s Gourmet Sandwiches is considered to be a “fast food” restaurant. Therefore, what is its audience? Jimmy John’s target market is really anyone that is hungry. It can be for kids, teens, young adults, adults, and even for the elderly. Because Jimmy John’s is a sandwich place its audience could also be people in a hurry, or people with minimal amounts of money to spend. However, because the Jimmy John’s I am reviewing happens to be on the University of Central Florida campus, its main audience is college students and college staff. With the majority of Jimmy John’s customers being students, many things are important to keep them up and running. First off, Jimmy John’s Gourmet Sandwiches delivers its food. People can call or go online to place an order and a JJ (Jimmy John’s) employee will deliver it. The slogan for this restaurant is “Freaky Fast! Freaky Good!” From this catching phrase you can see that getting customers their food as fast and as easy as possible is what they strive to do. Jimmy John’s also values relatively low prices. They have lower prices because they understand that college students and professors for that matter do not have lots of money to be spending on food. If their prices are low then the students will still be able to afford their delicious homemade subs. Furthermore, JJ also values fresh food. They promise that their food is not delivered pre-sliced, and they do not use preservatives. Their food is cut and sliced each and every day. Jimmy John’s is also up to date with the college lifestyle. In order to advertise itself, Jimmy John’s Gourmet Sandwiches has facebook, twitter, and youtube accounts. Many college students can become fans and represent JJ by going on these sites. Jimmy John’s does however have many rivals. Sandwiches are served in many different restaurants and locations. The University of Central Florida has many sub places like Subway, Pitapit, and its two dining halls that have sandwich stations. Because of these rival places, in order to keep up Jimmy John’s really has to serve good food and have reasonably close prices. Prices change so places can attract more customers so Jimmy John’s always has to be ready for change. Coupons or specials help, but prices are the main threat with the stingy college lifestyle. All in all, Jimmy John’s Gourmet Sandwiches main benefit is its delivery service. It is the only sandwich place that delivers on the Central Florida campus. JJ delivers seven days a week in all types of weather conditions.